One of the most exciting, engaging, and educational experiences I've had as a designer thus-far was to be a part of the AmazonGo flagship store launch. Teaming with their incredible professional design team to construct a cohesive customer experience across multiple touch points.
Amazon was in need of a brand to embody a new internal health and wellness initiative - Working Well. The challenge was to give the logo a fun and friendly feel and to showcase "wellness" without giving off a clinical/medical vibe. In addition, the logo also had to reside comfortably under the Amazon brand umbrella. Once the logo was approved, additional supporting collateral was needed for the upcoming roll-out. In conjunction with the video and animation team, a complete toolkit was built from the ground up - including a brand guide, related iconography/spot illustrations, internal posters, a colorful photo bank, video demos, and a PowerPoint template for upcoming presentations.
AWS is architected to be the most flexible and secure cloud computing environment available today. Thiir core infrastructure is built to satisfy the security requirements for the military, global banks, and other high-sensitivity organizations. Utilizing their branding assets and keeping the core initiatives in -mind each Facbook ad was targeted with the intention for learning and certification with AWS.