AMAZON GO STORE LAUNCH COLLATERAL

One of the most exciting, engaging, and educational experiences I've had as a designer thus-far was to be a part of the AmazonGo flagship store launch - teaming with their incredible professional design team to construct a cohesive customer experience across multiple touch points.

Amazon was in need of a brand to embody a new internal health and wellness initiative - Working Well. The challenge was to give the logo a fun and friendly feel and to showcase "wellness" without giving off a clinical/medical vibe. In addition, the logo also had to reside comfortably under the Amazon brand umbrella. Once the logo was approved, additional supporting collateral was needed for the upcoming roll-out. In conjunction with the video and animation team, a complete toolkit was built from the ground up - including a brand guide, related iconography/spot illustrations, internal posters, a colorful photo bank, video demos, and a PowerPoint template for upcoming presentations.

AWS is architected to be the most flexible and secure cloud computing environment available today - built to satisfy security requirements for the military, global banks, and other high-sensitivity organizations. Mindful of their core initiatives and corporate branding, each Facebook ad was designed to target a key demographic and drive learning and certification with AWS.