Illustration assets were needed for Microsoft's SQL Server and Mobile Reports presentations for the MS Launch in New York. The request was for on-brand, simple, linear artwork to insert into a series of animated videos - ensuring that the look and feel of each new asset/scene remained consistent.
Several avenues of on-brand, engaging promotion were necessary to properly introduce Microsoft's Partner Channel Builder Program in order to inform and gain momentum with potential Partners. A handful of deliverables were needed and included internal promotional posters, table tents, stanchion posters, and web banners to drive participation and registration.
Microsoft's Enterprise Partner Group (EPG) was faced with a problem. How to communicate abstract information in a single, eye-catching graphic. Utilizing Microsoft's signature 2D style as a friendly and familiar component allowed me to illustrate the story of the digital transformation solutions Microsoft delivers to their clients in the Telecommunications, Government, Media/ Cable, Banking/Capital Markets, Health, Hospitality, and Retail markets.