Northwest Center Brand Refresh

When Northwest Center - a non-profit organization designed to promote the growth, development and independence of people with disabilities through programs of therapy, education and work opportunity - was looking to create a more professional, modern aesthetic  to help appeal to new donors and supporters, they decided on a complete brand refresh. They wanted to retain elements of the original logo – as it had a story of inclusion behind it - but wanted the mark to invoke a stronger presence. The resulting combination mark was triumph and Northwest Center elevated their message to a much wider audience - not only making their inner transformation outwardly tangible, but also setting them up for tremendous success in their fundraising efforts.