T-Mobile Scam Likely Characters

As a response to the tongue-in-cheek personification of T-Mobile's "Scam Likely" feature, the intention behind this campaign was to create a series of characters and environments that fleshed out T-Mobile's proprietary security features like Scam Likely, Scam ID, and Scam Block (as well as a cadre of friends and family). Final illustrations were intended for end-use in various promotional materials - including an animated promotional video partnered with a whimsical book.